• Responsible for the day to day strategic and digital marketing of the company (website, social media, online ads, etc.)
• Create and execute corporate marketing strategy (product marketing and target marketing campaigns) based on customer research, data analysis, market trends and industry changes.
• Plan, produce, and edit high-quality internal and external video content for employee training, company culture, and brand promotion.
• Work closely with CEO and Sales team to create Business Development Plan.
• Develop corporate marketing tools (literature, brochures, print ads, trade show materials, website, etc.) that support business initiatives, marketing campaigns and product launches.
• Develop all marketing activity including; promotional, advertising, on-line social media plans, research, electronic, corporate web presence, and CRM (customer relationship management) to optimize reach to target audiences.
• Oversee and be accountable for the execution of brand management and the development of marketing materials on deadline and within budget parameters.
• Establish program measurement methodology and analyze results in terms of ROI and success criteria.
• Provide counsel to company leadership regarding both business and community sponsorship opportunities.
• Develop and oversee website marketing plans including corporate web presence and development of web content. Be an active contributor to search engine optimization and search engine marketing. Continuously update corporate website to support business and marketing initiatives.
• Direct and manage company positioning and presence at industry exhibitions, tradeshows, webinars, seminars and conferences.
• Effectively negotiate advertising contracts to maximize ROI.
• Evaluate new business and technology opportunities in accordance with the business development plan and
• goals such as:
• Direct market research to assess market opportunity
• Manage multiple internal and external relationships including advertising and/or graphic design agencies.
• Continually evaluate the timely adjustment of marketing strategy and plan to meet changing market and competitive conditions.

HubSpot Analytics and Reporting:

• Oversee marketing campaigns using HubSpot
• Track and analyze marketing performance metrics using HubSpot and other analytics tools.
• Ensure accurate data entry and maintenance of the HubSpot database.

Content Creation:

• Develop and curate content for various marketing channels, including social media, emails, and blogs.
• Ensure content aligns with the overall marketing strategy and brand guidelines.

Event Coordination:

• Plan and execute marketing events such as trade shows, webinars, and product launches.
• Coordinate logistics and promotional activities for events