Position title
Digital Marketing Specialist
Description

Join an industry-leading organization and play a key role in driving the digital marketing success of multiple brands.

We are seeking a highly organized, detail-oriented and motivated Digital Marketing Specialist to support and execute a wide range of digital marketing initiatives. Reporting to the Digital Marketing Supervisor, this role will be responsible for website management, email marketing, SEO/GEO initiatives, analytics and tags, social media support and CRM-related activities across multiple brands.

The ideal candidate is a self-starter with strong technical and analytical skills, excellent project management abilities and a passion for digital marketing. Success in this role requires the ability to manage multiple priorities simultaneously, maintain a high level of accuracy and collaborate effectively across departments in a fast-paced environment.

If you are looking for an opportunity to grow your digital marketing career while making a measurable impact, we encourage you to apply

Responsibilities

Website & Content Management (35%)

  • Manage website content and updates for multiple brands utilizing WordPress and Sitefinity CMS platforms.
  • Create, edit and publish web content using HTML and CSS.
  • Maintain website accuracy, functionality and brand consistency.
  • Coordinate website enhancements and support ongoing optimization initiatives.
  • Perform quality assurance reviews to ensure content accuracy and proper functionality.

Email Marketing & CRM Management (20%)

  • Manage and execute email marketing campaigns through Salesforce Marketing Cloud.
  • Coordinate email deployments across multiple brands.
  • Conduct quality assurance reviews of email content, audience lists, links, personalization and test sends prior to deployment.
  • Monitor campaign performance and provide recommendations for improvement.
  • Support CRM and database management initiatives.

Search Engine Optimization (SEO) & Generative Engine Optimization (GEO) (30%)

  • Support technical SEO and GEO initiatives across multiple websites.
  • Collaborate with internal stakeholders and external agencies to identify and implement optimization opportunities.
  • Perform website audits, keyword research, metadata optimization, schema implementation and content recommendations.
  • Monitor search performance and emerging AI-driven search trends.

Social Media Support (5%)

  • Identify opportunities to increase engagement, visibility and audience growth.
  • Create SEO- and GEO-friendly video titles, descriptions, tags and supporting content.

Directory & Local Listing Management (5%)

  • Maintain and optimize local business listings across platforms including Google Business Profile, Yelp, Angi and other directories.
  • Ensure consistency of company information across all listings.
  • Monitor listing performance and resolve discrepancies.

Team Collaboration & Project Management (5%)

  • Coordinate digital marketing projects with internal departments and external partners.
  • Support updates to the company intranet and other internal communication platforms.
  • Maintain project timelines and ensure deadlines are met.
  • Contribute to team initiatives and provide support on additional marketing projects as needed.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience.
  • 3+ years of digital marketing experience.
  • Experience with WordPress, Sitefinity, or other content management systems.
  • Working knowledge of HTML and CSSExperience with Google Analytics, Google Search Console and other digital marketing reporting tools.
  • Understanding and utilization of SEO best practices and website optimization techniques.
  • Strong proficiency in Microsoft Office, particularly Excel.
  • Excellent organizational, project management and time management skills.
  • Strong attention to detail and commitment to accuracy.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Strong written and verbal communication skills.

Preferred

  • Experience with Salesforce Marketing Cloud.
  • Familiarity with CRM platforms and customer databases.
  • Experience managing local business listings.
Job Benefits

Your hard work and professional dedication will be rewarded with a competitive compensation and benefits package, including:

Medical coverage

Dental coverage

Retirement Savings

Plus more!

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Employment Type
Full-time
Beginning of employment
ASAP
Duration of employment
Full Time
Industry
residential home heating oil, propane, air conditioning, gas and plumbing services
Job Location
South Plainfield
Base Salary
$70-$75 Per year
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